There has been a lot written over the past year about the immanent ad network shakeout. As some high-profile publishers have made the decision to cut ties with ad networks and only sell direct, the rest of the online publishing industry hasn't been quick to follow suit. As the conversation and debate over the ad networks' place in the online advertising industry continues, it is becoming abundantly clear that ad networks ad significant value for reach, targeting and efficiency.
A recent article in MediaWeek, "Not Dead Yet: Ad Nets Have Survived, Thanks to the Recession" takes a deeper look at this issue and highlights the true value of ad networks.
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