AdOn Network has signed on with comScore for their Media Metrix Ad Sales Network Service (Ad Networks). The service which provides third-party validation of ad network statistics.
Ad Networks reporting concentrates solely on measurement of ad sales networks for top advertising networks. This service delivers the industry source for in-depth measurement, evaluating the actual reach of ad sales networks and their channels. Advertisers and publishers use these metrics to gauge the performance of these networks, optimize ad spending and assess possible partnerships.
comScore's Ad Networks service measures unique visitors, average daily visitors, impressions and overall reach compared to the total Internet audience. comScore ad network reports are released on a monthly basis. During the month of November, comScore will be collecting and analyzing AdOn Network's traffic data that will be included in their ad networks report released in December.
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