Traffic Source Selection tool Upgrades

We’re making improvements to our Advertiser Reports and Traffic Source Selection tool.

In case you are asking yourself, “What is the Traffic Source Selection Tool?”, it allows advertisers to actively guard against click fraud while optimizing their campaigns and improving their return on investment (ROI).

In plain English, it gives you the ability to view the individual ROI of each traffic source and remove the sources with the lowest conversion rates.  The Traffic Source Selction tool also serves as a powerful tool for advertisers to fight click fraud.

The improvement we’ve made directly integrates the Traffic Source Selection tool into the Traffic Source Report page, making the tool more intuitive and easier to use.

In case you’re someone who doesn’t like change, we will be keeping the existing Traffic Source Selection page available for a short time to allow you to become familiar with the new tool. After the existing page is removed you will be required to contact your Advertiser Services Representative to reactivate a traffic source that you have previously removed.

We are also launching a completely redesigned reporting section. To view the new reports and the enhanced Traffic Source Selection tool, log into your advertiser account.

After you’ve had a chance to preview the new features, please come back to the AdOn Blog to let us know what you think.