Thursday, February 21, 2013

10 Effective Google Analytics Features

As an advertiser or a publisher, regardless of the primary purpose of your site, you will always place constant emphasis on generating greater traffic and producing the highest conversion rates among visitors.

Whatever your role in the site, you can gain insights into the site’s performance so that you can make systematic changes for its improvement. Creating transparency in the performance of the site can be achieved through consistent monitoring of such visitor activity as total time spent on the site, pages with the most frequent views and referrals to your site. Gaining these insights helps you to fully understand how your site is operating and determine areas that could be improved upon in an effort to increase the effectiveness.

One of the most powerful tools available for gaining such insights is Google Analytics. This free tool allows even novices to effectively track and evaluate various concepts for a site. It is essential to understand the various tools offered by the GA solution in order to take full advantage of these opportunities in boosting business activity.

Here are some of the most effective Google Analytics features:

1. Advertising Tracking - The advertising campaigns that you run on your site are intended to generate increased traffic and a higher conversion rate on your site. Through the campaign tracking feature on GA you are able to tag specific ads and advertising sources using URL parameters so that you can properly gauge the effectiveness and performance of these ads to determine which are making the most positive contribution to your marketing efforts.

2. Identify Specific Goals - Goal-setting is a critical concept in business. It is important to immediately define the goal settings within Google Analytics in order to optimize the analysis of visitor data. First identify the goal of the site so that you are able to follow a visitor path toward this goal and can better understand why a visitor may abandon the path prior to achieving the specific goal. Focus on primary goals first - these are the core goals of the site’s purpose. For example, a site that has been developed for ecommerce purposes may have a primary Google Analytics goal of tracking sales or contact information form completions. Then move on to set secondary goals such as individual page views and total time spent on the site.

3. Track Search Inquiries - This element of the GA solution provides fascinating insights into what visitors are searching for on your site.  The results of such analytics can give you insights into the specific needs and desires of your visitors. This may identify products and services that you offer but that are difficult to locate within the navigation structure of your site as well as questions and concerns of your visitors so that you can optimize your site to catch more of this traffic. (only available for sites with internal search)

4. Who is visiting your site right now - Google Analytics allows you to track how many visitors you have on your site in real time (for a few minutes window). This is very effective for when you want to see if new changes you have implemented within your site are being viewed or monitor the immediate effects of traffic from social networks or blog posts.

5. Visitor Referrals - Knowing the sources that are referring your site to visitors allows you to increase your networking activities with these sources and solidify a relationship with the goal of further traffic generation into the future.

6. Keywords - Keywords are one of the most important aspects of traffic-generating content. Google Analytics allows you to identify the keywords that initially brought the traffic to your site. Ideally traffic will be generated by a variety of keywords and you will be able to identify and use these to increase organic traffic to your site. Monthly monitoring provides insights into fluctuating trends that can help optimize content.

7. Custom Reporting - Collecting and organizing data into custom reports helps you to get both a wide perspective and detailed insights into the site with maximum efficiency.

8. Bounce Rate - Understanding the “bounce rate” of your site - that is, the frequency with which visitors land on your site only to visit one page and without navigating much further into the site - will provide extensive insight into the specific pages of your site that may benefit from refreshed content. Making your content more intriguing will catch the attention of visitors and increase the chances that these visitors will stay on the page and explore further.

9. Evaluating Mobile Capability - How a site appears on mobile devices is not the same as it does on a computer screen. This can have negative consequences for sites, particularly those with ecommerce goals, as the number of consumers that are using mobile platforms for making purchasing decisions as well as actual purchases is steadily increasing. Being inaccessible or unusable online can dramatically decrease your site’s reputation and lead to the loss of considerable potential conversions. GA can help you to clearly understand your site’s mobile capability so that you can make changes to improve usability, accessibility and persuasion for the mobile consumer market.

10. Alerts - Google Analytics can send emails that will alert you to specific activities on the site. You can define alert parameters for activity such as a noted decline in activity, shortened time spent on the site or reduced organic traffic that might indicate the site being “pinged” by Google and given a lower organic ranking.

Know of more ways to use Google Analytics effectively? 

AdOn Network will continue to be responsive to needs in the market, and we highly value your feedback. If you have any questions, comments or would like to discuss our product offerings, please contact us at any time at

Wednesday, December 19, 2012

AdOn Network is Hiring - Web Application Developer


Location:
 
Tempe, AZ 
 
Area Code:
 
480 
 
Telecommute:
 
no 
 
Travel Required:
 
none 
Skills:
Linux, web server software, apache2, apache2, python, javascript, MVC, Django, HTML, CSS, SQL, big data 
Pay Rate:
 
$70,000 - $100,000 
 
Tax Term:
 
FULLTIME 
 
Role
We are looking for an experienced, well-rounded Web Application Developer able to flourish in a diverse development setting, including both systems and web application programming.

Requirements
  • Minimum 5 years of software development experience in a production environment.
  • Expertise with developing web applications, web server software (apache2), linux (apache2), and programming (python, javascript).
  • Expertise in scripting and automation, including linux CLI utilities.
  • Bachelor's degree in Computer Science (Master’s preferred)
Skills
  • Experience with modern MVC frameworks, Django preferred.
  • Experience with the HTML/CSS standards, and cross-browser compatibility testing.
  • Experience with testing methodologies, including load and performance testing.
  • Experience writing efficient SQL queries.
  • Experience with big data a plus.
  • Self-starter who can work with limited direction in a small team environment. 
  • Good communication and teamwork interactions

Compensation

Base range of pay from $70K - $100K + bonus incentive plan
AdOn Network
1275 W Washington
Suite 205
Tempe, AZ 85281
Phone: (602) 266-8138
Fax: (602) 297-4219

5 Easy Steps to Successful CPV campaign + Free Resource



5 Easy Steps to Successful CPV campaign + Free Resource





Want to learn how to earn $1000/day using affiliate traffic on AdOn?  If so, listen up!  
We have an incredible FREE resource for you check out called CPVDen (www.cpvden.com).  CPVDen.com is the largest free PPV/CPV training forum on the net!  They offer case studies, free tools, video training and more all for free!  It’s the most comprehensive site for this type of traffic we've seen. Best of all, it is run by Sean and Lucas who are two extremely accomplished affiliates themselves.  They are now sharing their techniques with all of you for free.  Couple their techniques with our traffic and profit!
Be sure to sign up for free at www.cpvden.com today and start making money as early as tomorrow!


Featured Employee of the Month!
Tyler Eeds - Interactive Media Director
Tyler has been with Adon since 2007 and has enjoyed watching online advertising evolve over the past 5 years. Tyler is very analytical and enjoys finding small nuggets of gold in data to help campaigns excel and exceed advertisers expectations. Tyler enjoys skiing and playing with his two children Rachel and Wyatt. Feel free to contact Tyler tyler@adonnetwork.com


Monday, November 26, 2012

Looking for quality traffic that converts?

By now you are probably familiar with Pay Per View Marketing and the benefits of PPV Marketing to your business (you can read our original newsletter below)

We're excited to share with you some of the latest PPV improvements we now have to offer:
- Improvement in auditing
- New converting sources
- Keyword based targetting
- Support for target url path with or without prefix

Please contact your account manager to test PPV traffic today

Pay Per View Marketing (PPV) is a great source of advertising revenue to both the beginner and experienced affiliate marketer. There are numerous articles and blogs that discuss the intricacies of PPV marketing, and show you how you can benefit from them. There are even workshops that you can attend and training kits you can buy online to help you in your efforts.  Because PPV traffic isn’t as popular as programs such as AdWords and AdSense, the cost is within the price range of the beginning affiliate marketer to get started and learn the ropes, while having a realistic chance of having a positive return on their initial investment.

PPV Networks such as Traffic Vance, AdOn Network and Aedgency have shown there is significant opportunity to begin making money using PPV traffic, or if PPV marketing is already part of your affiliate marketing strategy, these networks can help increase your earnings.  While AdOn Network doesn’t have the depth and breadth of Traffic Vance, it does offer good potential for generating revenue from PPV traffic. AdOn Network offers performing traffic that will return a positive ROI for those users that are familiar and able to take advantage of its service. Some experienced AdOn Network advertisers can see anywhere from 100% to even 1000% percent ROI on their money due to the low cost of traffic from AdOn Network.

Those familiar with AdOn Network’s PPV Traffic, who are experienced and have used their service for more than a decade now, have learned how to maximize their earnings through trial and error, seeing what works and what doesn’t, and keeping at it. While the tactics used to maximize earnings are closely guarded secrets, there are a few tips we can recommend to help you maximize your ROI with AdOn Network’s PPV traffic.

Select the Right Campaign.
-        AdOn Network’s traffic performs best with low friction offers that have clear calls to action.

Make sure your landing page is viable.
-        AdOn Network offers an 800x600 pop, which is the user’s full browser dimensions, including any browser tools and tool bars the user may have installed. We would strongly recommend that you test the landing page in the AdOn Network preview window to ensure that the message you are sending to the end user can be seen and acted upon.

Set Solid Targets
-        Rather than just using keywords when targeting a PPV campaign; try targeting URLs. Research and then target the relevant, competitor websites for your offer. If you do decide to use keywords, we'd recommend getting a list of successful landing pages and look at the domains and URLs to find the right keywords to target. This will help you get more targeted traffic, but be prepared to spend more money when targeting keywords.
   
Use the Right Traffic Tag
-        AdOn Network has nearly 500,000 sources of traffic.  If you run a campaign on all of these sources two things may happen:  (1) None of the individual sources will get enough traffic to determine if it’s working or not or (2) Your test budget will likely be exhausted in minutes.  AdOn Network offers the audited “URL keyword Targeted Pops” traffic tag to help you focus in on the right traffic from the start and make the most of your campaign. The starting bid for these traffic sources is generally $0.017, but you may get some traction with lower bids.  If you do not get traction, raising your bids will likely be the solution.

Get to know your Account Manager
-        AdOn Network has more than 700 active advertisers at any moment and only a handful of Account Managers.  While AdOn Network PPV (referred to as Direct Display) is first and foremost a self-service platform, the relationship you build with your Account Manager will help you to get the most out of your campaigns.  Your Account Manager can be a great resource helping you keep updated on updates and hot trends. 
If you have any questions, comments or would like to discuss our product offerings, please contact us at any time at AdServices@AdOnNetwork.com or by phone: 866.258.9245

From your partners at AdOn Network

Tuesday, October 16, 2012

One tool that every online advertiser should use: Google Analytics

We really tried to think of a single reason why any advertiser wouldn't want to use Google Analytics on their website, and we couldn't come up with any reasons.

Google Analytics is a tool that's provided for free by Google that tracks everything related to your site, from the amount of daily visitors to what pages they go to, and where they are coming from. Almost every little detail that you would want to know about your visitors can likely be learned through using Google Analytics.

When you login to your Google Analytics reporting, you will see a great overview of your sites performance broken out into the following metrics:

  • Website Visitor Count – Provides a count of all the visitors that came to your website
  • Unique Visitors - Gives you an idea of how many of the visits to your website were from unique users 
  • Page Views - Total number of pages on your website that were viewed
  • Pages Visited - Average of how many pages of your website were viewed by each visitor.
  • Visit Duration Time - Average time each visitor spends on your website
  • Bounce Rate - Percent of visitors that visit one page and then leave your site (“bounce”)
  • New Visits - Shows how many new visitors come to your website

From the overview, you can drill even further into the reporting for additional information.  Some of the additional areas of information that are available are the following:
  • Demographics - which breaks down your visitors by country
  • Behavior - provides a more detailed look into new and returning visitors, duration spent on the site, and how many pages viewed
  • Technology – provides information about the technology your website visitors are using

As we said earlier, we can’t think of any reason why a website wouldn’t want to use Google Analytics. The wealth of information provided is a huge benefit to any business, because it lets you know what’s working and what’s not so you can make improvements as needed.

This may seem like a lot of information to take in all at once, but here at AdOn Network we are ready to help you learn and maximize the potential of your Google Analytics data in optimizing your AdOn Network campaigns and improving your traffic performance.

Contact your account rep to learn more.

AdOn Network will continue to be responsive to needs in the market, and we highly value your feedback. If you have any questions, comments or would like to discuss our product offerings, please contact us at any time at AdServices@AdOnNetwork.com or by phone: 866.258.9245

Monday, September 10, 2012

Maximize your ROI with AdOn Network’s PPV traffic


Pay Per View Marketing (PPV) is a great source of advertising revenue to both the beginner and experienced affiliate marketer. There are numerous articles and blogs that discuss the intricacies of PPV marketing, and show you how you can benefit from them. There are even workshops that you can attend and training kits you can buy online to help you in your efforts.  Because PPV traffic isn’t as popular as programs such as AdWords and AdSense, the cost is within the price range of the beginning affiliate marketer to get started and learn the ropes, while having a realistic chance of having a positive return on their initial investment.

PPV Networks such as Traffic Vance, AdOn Network and Aedgency have shown there is significant opportunity to begin making money using PPV traffic, or if PPV marketing is already part of your affiliate marketing strategy, these networks can help increase your earnings.  While AdOn Network doesn’t have the depth and breadth of Traffic Vance, it does offer good potential for generating revenue from PPV traffic. AdOn Network offers performing traffic that will return a positive ROI for those users that are familiar and able to take advantage of its service. Some experienced AdOn Network advertisers can see anywhere from 100% to even 1000% percent ROI on their money due to the low cost of traffic from AdOn Network.

Those familiar with AdOn Network’s PPV Traffic, who are experienced and have used their service for more than a decade now, have learned how to maximize their earnings through trial and error, seeing what works and what doesn’t, and keeping at it. While the tactics used to maximize earnings are closely guarded secrets, there are a few tips we can recommend to help you maximize your ROI with AdOn Network’s PPV traffic.

Select the Right Campaign.
AdOn Network’s traffic performs best with low friction offers that have clear calls to action.

Make sure your landing page is viable.
AdOn Network offers an 800x600 pop, which is the user’s full browser dimensions, including any browser tools and tool bars the user may have installed. We would strongly recommend that you test the landing page in the AdOn Network preview window to ensure that the message you are sending to the end user can be seen and acted upon.

Set Solid Targets
Rather than just using keywords when targeting a PPV campaign; try targeting URLs. Research and then target the relevant, competitor websites for your offer. If you do decide to use keywords, we'd recommend getting a list of successful landing pages and look at the domains and URLs to find the right keywords to target. This will help you get more targeted traffic, but be prepared to spend more money when targeting keywords.
     
Use the Right Traffic Tag
AdOn Network has nearly 500,000 sources of traffic.  If you run a campaign on all of these sources two things may happen:  (1) None of the individual sources will get enough traffic to determine if it’s working or not or (2) Your test budget will likely be exhausted in minutes.  AdOn Network offers the audited “URL keyword Targeted Pops” traffic tag to help you focus in on the right traffic from the start and make the most of your campaign. The starting bid for these traffic sources is generally $0.017, but you may get some traction with lower bids.  If you do not get traction, raising your bids will likely be the solution.

Get to know your Account Manager
AdOn Network has more than 700 active advertisers at any moment and only a handful of Account Managers.  While AdOn Network PPV (referred to as Direct Display) is first and foremost a self-service platform, the relationship you build with your Account Manager will help you to get the most out of your campaigns.  Your Account Manager can be a great resource helping you keep updated on updates and hot trends.  

AdOn Network will continue to be responsive to needs in the market, and we highly value your feedback. If you have any questions, comments or would like to discuss our product offerings, please contact us at any time at AdServices@AdOnNetwork.com or by phone: 866.258.9245

AdOn Network News


AdOn Network is happy to announce that it is now part of blinkx - Internet’s video engine. With an index of more than 35 million videos on the web, blinkx is one of the most advanced video search engines. blinkx continues to pioneer innovative new approaches to digital video distribution to ensure it offers the most advanced capabilities and delivers the highest value to its audiences and partners.

AdOn Network’s integration with blinkx has provided us with significant new technological and operational capabilities.  We have been rolling out enhancements to improve our products and clients' experiences and will continue to look for innovative ways to satisfy needs in the market.  Several recent enhancements are the following:

Direct-Display (DD) 
SUB ID Tracking for DD Product
     Now track your campaigns down to three levels of traffic using the below macros.
     ${PARTNERID}
     ${AFFILIATEID}
     ${SUBID}
     Add each macro independently to your tracking, such as
     s1=${PARTNERID}&s2=${AFFILIATEID}&s3=${SUBID}
     or s1=${PARTNERID}_${AFFILIATEID}_${SUBID}

Addition of Premium DD Traffic Type
If you are looking for converting DD traffic be sure to add “URL/KW Targeted Popups” traffic type to your campaigns.

Improved Traffic Spreading
If you are hitting campaign caps early in the day, let your AdOn Account Manager know that you would like the delivery for your campaigns to be better spread throughout the day.

Real Time Reporting
AdOn Network campaign data now updates every 15 minutes.

PPC-Listing (PPC)
Improved Traffic Spreading
If you are hitting campaign caps early in the day, let your AdOn Account Manager know that you would like the delivery for your campaigns to be better spread throughout the day.

Addition of TQ traffic
We have secured several million clicks per day of high quality PPC traffic that is perfect for PPC arbitrage campaigns.

Addition of Email Traffic
We have added a proprietary email platform, Premium Access, to offer email traffic to our clients. 

Addition of comScore Traffic
We have secured proprietary, high performing PPC traffic that has shown to track well in comScore.

AdOn Network will continue to be responsive to needs in the market, and we highly value your feedback.
If you have any questions, comments or would like to discuss our product offerings,
please contact us at any time at AdServices@AdOnNetwork.com or by phone: 866.258.9245